AI has ushered in an exciting era for content creation, offering tools and capabilities that were once the stuff of science fiction. From generating entirely new images to automating tedious tasks, AI empowers creators to work more efficiently and creatively. At imgix, we are energized by the possibilities that AI brings to the table.  However, as we advance in our use of these intelligent tools, it is essential to uphold responsible practices to ensure both legal and ethical integrity. We recommend considering these three critical factors when integrating AI software into your daily workflows:

‍

1. Built on Licensed Data

Many AI models are trained on vast amounts of data, which might include copyrighted content. When selecting AI tools, it is important to confirm that they are built on licensed data. Using unlicensed data can lead to significant legal ramifications, including lawsuits and fines.

2. Not Reliant on Synthetic Data

Synthetic data, while useful in some contexts, can introduce biases and inaccuracies that compromise the quality of your content. AI models reliant on synthetic data may produce outputs that do not reflect real-world scenarios accurately, leading to misleading content. Making sure that the solutions you implement are trained on real, representative data is essential for maintaining the quality and reliability of your work.

3. Protection of Privacy and Data Security

Your privacy and data protection are paramount. Many AI solutions require access to sensitive data, which can be vulnerable to breaches if not properly secured. It is vital to choose software that adheres to strict data protection policies so that you can be confident that your intellectual property is safeguarded and your data is not used to train public models.

To check if an AI solution meets these three criteria, take a look at the company's website, their terms and conditions, or chat with a customer representative. This will help you confirm whether or not the AI provider uses licensed, real-world data and has strong privacy protections in place.

‍

imgix’s Commitment to Responsible AI

At imgix, we prioritize delivering exceptional solutions that are designed to make content creation more efficient while upholding these legal and ethical principles. Here’s what you can achieve today with our AI-driven features:

• Background replacement allows you to change the backdrops of your images through simple prompts to keep your existing images fresh and dynamic for any creative need.
• Generative Fill extends, fills, and recreates images with context-aware AI that makes smart, aesthetic decisions to “uncrop” or fill in the blanks of your visuals.
• Super Resolution intelligently upscales images up to 4x for unparalleled clarity and detail without any manual work.
• Background Removal highlights the prominent feature of your images and removes the background noise.
• Auto-Tagging reduces manual tagging efforts by automatically assigning relevant tags to all your images to make them easily searchable.
• Auto-Alt Text generates descriptive alt text for your images, improving accessibility and SEO without any effort.

Our customers can confidently leverage these tools and improve how they manage their visual media without having to worry about the liability of the content they generate. As we develop more features, we remain committed to providing our customers with this peace of mind and making sure that the solutions we offer meet the highest standards of performance and integrity.