Upworthy, a media site focused on viral social content, noticed that many of its low-performing pages were being slowed down by poorly-optimized images. The team decided to standardize image processing on imgix, eliminating image handling work for its editorial team and speeding up its site. After implementing imgix, its bounce rate decreased by as much as 50 percent on most pages.
Bonnier Group, a media conglomerate with 160 brands in 14 countries, wanted to unify its publications in Norway onto a single content management system. Images were a challenge, as these publications covered diverse subjects and had different photography standards. imgix gave Bonnier’s developers the flexibility to build powerful features like an integrated cropping tool that saves time and effort for its content teams.
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