Greetings Island Elevates User Experiences with Smarter Image Management
Greetings Island transformed image optimization, streamlined workflows, and enhanced user experiences across platforms.
the customer
Making moments meaningful
Greetings Island is a leading platform for creating and sharing custom invitations and greeting cards. With thousands of templates and design options, users can personalize their creations and distribute them digitally or as prints.
Serving millions of users through its website and mobile apps, Greetings Island provides a seamless experience for crafting everything from birthday invitations to wedding save-the-dates. Speed and quality are critical to delivering a delightful experience for their diverse user base.
the challenge
Optimizing for scale and user experience
As a platform heavily reliant on visuals, Greetings Island faced several key challenges:
Slow page load times:
Image-heavy pages impacted user experience and SEO rankings. Modern formats like WebP and AVIF were needed to improve performance.
Multiple image variations:
Dynamic resizing for different screens and contexts created significant development overhead.
Complex email integrations:
Embedding text on images for email campaigns was difficult due to inconsistencies across email clients.
Premium feature demands:
Background removal was a highly requested feature but proved resource-intensive to develop and maintain.
“Our website data is mostly images, and optimizing how we manage them was critical for both user experience and operational efficiency,” said Yair Zamir, Head of Web Development at Greetings Island.
the solution
Smarter image workflows and enhanced features
Greetings Island partnered with Imgix to implement dynamic image optimization and new feature capabilities. The results were transformative.
Dynamic image delivery:
Greetings Island served images in modern formats like AVIF, reducing file sizes and improving Google PageSpeed scores.
Responsive resizing:
Images were automatically optimized for various screen sizes and resolutions, ensuring consistent quality across mobile, desktop, and 4K displays.
Effortless text embedding:
With URL parameters, Greetings Island dynamically added text to images for email campaigns, reducing development and QA time.
Seamless background removal:
By integrating the background removal tool, Greetings Island offered this as a premium feature, boosting subscription rates. “This feature alone accounts for 2% of premium upgrades,” Zamir shared.
Blended images for Google Shopping:
To meet Google Shopping’s requirements for multiple product images, Greetings Island quickly added blended images, saving a week of development effort.
the results
Faster, smarter, better
With streamlined workflows and enhanced image capabilities, Greetings Island achieved remarkable outcomes:
Smaller image sizes: A 72% average file-size reduction dramatically improved page load time, with 407 million images being delivered monthly.
Improved SEO performance: Higher PageSpeed scores (from 76 to 95) supported better search rankings.
Enhanced user features: Dynamic text embedding and background removal delighted users, with the latter driving 2% of new premium subscriptions.
Saved development time: Features like blending and resizing cut weeks of manual work, including 40 hours just for blending.
Crafting the future of personalization
Greetings Island’s partnership with Imgix transformed its image management processes, enabling faster pages, better visuals, and innovative features that users love. With scalable solutions in place, the platform is well-positioned to continue delighting millions while maintaining operational efficiency.
“Our users create meaningful moments with our platform. By delivering a seamless and visually stunning experience, we’re empowering them to do just that,” said Zamir.
