Visual content is evolving, and so are the tools to create it. Our latest release introduces powerful AI-driven solutions that make it easier than ever to produce content that captivates and converts. Whether you're building dynamic marketing campaigns, streamlining design workflows, or scaling content delivery, these new features help you move faster and create with confidence.
This is more than a product release. It’s a glimpse into how Imgix is shaping the future of visual media by combining images, data, and intelligence to empower marketers, designers, and developers to build more engaging visuals.
Drive Impact with Smarter Visual Storytelling
Your visuals should work as hard as you do. Imgix’s new AI tools are designed to help you create standout content faster without sacrificing more time, effort, or quality. From dynamic videos to automated edits, these features make it easy to keep your content fresh, engaging, and on-brand—all while driving real business results.
Image-to-Video (Alpha): Turn Static Images into Dynamic Content
Still images are no longer enough to capture attention. Image-to-video helps you turn your images into engaging, platform-ready videos in seconds without the need for editing tools. Imagine transforming a product collection into a dynamic, scroll-stopping video lookbook that drives conversions or turning property images into smooth, cinematic experiences that help buyers experience a space more naturally. You can now give your visuals a new energy and inspire deeper audience engagement.
This feature is currently available by invite only. If you’re interested in being among the first to transform your images into dynamic videos, join the waitlist.
Text-to-Image (Beta): Instantly Generate Custom Visuals
Waiting on design resources or stock imagery can slow down creative momentum. With text-to-image, you can turn text prompts into high-quality, custom visuals. Whether you’re creating product designs, marketing campaigns, or social media content, this feature enables faster ideation and iteration to help you stay ahead.
This feature is now available in beta. If you’d like to trial this feature, please submit your interest here.
AI-generated stock imagery helps create cohesive, on-brand visuals for websites and social media.
Custom AI-generated visuals for graphic tee designs help streamline the creative process.
Object Replacement: Smarter Edits, Faster Results
Polish your images without complex editing tools. Object replacement makes it easy to swap out unwanted objects with natural, AI-generated alternatives that fit your brand. From refreshing product images or marketing visuals to refining real estate photos, you can deliver fresh, professional content without reshoots or manual edits.
License Plate Blurring: Automated Privacy Protection
Protect user privacy and meet compliance standards with our license plate detection and blurring feature. It automatically identifies and blurs license plates in images, helping automotive marketplaces safeguard seller information and enabling real estate marketers to protect personally identifiable details in property photos.
Background Removal Enhancements: Add Depth and Authenticity
Our intelligent background removal tool now offers advanced controls designed specifically for vehicle images. You can add natural shadows to cars with removed backgrounds, creating greater depth, dimension, and a more realistic appearance.
Super Resolution Enhancements: Sharpen Every Detail
High-quality visuals matter, especially when it comes to building trust and reflecting your brand’s quality. Our improved super resolution tool intelligently upscales images over 4x while preserving sharpness and clarity, and performs even better now with fine details like text, hair, and fur.
Enhance user-generated images to meet brand standards with sharper details and crisp text.
Preserve and upscale fine details like hair and texture, delivering sharper and more natural-looking images.
Zoom in and upscale images while preserving sharp details and high resolution.
Secure, Scale, and Succeed with Enterprise Solutions
As your team grows, Imgix scales with you. Our new enterprise-grade tools are built to keep your content secure, consistent, and easy to manage—no matter how large your operation.
Single Sign-On (SSO)
Strengthen security and simplify team access with our upcoming Single Sign-On (SSO) integration. SSO enables secure, seamless logins through your existing authentication systems—reducing password fatigue and streamlining user management. We’re inviting customers to collaborate on early implementation. Sign up here if you’re interested.
Enforced Default Parameters
Protect your brand and streamline operations with enforced default parameters. Lock in critical settings—such watermarks, image quality, and formatting—to ensure consistent, on-brand visuals across every channel. This feature prevents unauthorized changes without relying on complex URL signing, saving your team time while protecting your content from misuse.
Expanded Support for Video Formats
Deliver seamless video experiences through Imgix. We now support all major video formats, making it simpler than ever to upload, optimize, and distribute video content across any platform.To learn more, see our documentation.
The Future of AI is Personal
Imgix is building towards a future where AI tools don’t just automate—they adapt to your brand, your content, and your audience. Imagine tools that learn from your images and data to deliver smarter, more tailored visuals.
Custom AI solutions offer a glimpse into this future. For real estate brands, AI could automatically adjust lighting, staging, or decor in property photos to appeal to specific buyer preferences. Automotive companies might generate 360° car views from a few exterior shots, complete with adaptable reflections and shadows, eliminating the need for expensive photoshoots. In eCommerce, brands could automatically produce product images in trending colors, seasonal styles, or personalized themes, driven by real-time purchase data.
Now is the time to prepare your business for the next generation of AI-powered content. Here are a few ways you can position yourself to stay ahead:
- Centralize Your Visual Assets: Organize and tag your existing images to prepare them for smarter, more efficient content creation. With Imgix’s Asset Manager, your content is automatically organized and ready to support advanced editing and optimization.
- Invest in Metadata: Enrich your images with detailed metadata to improve AI learning and enable more tailored content customization. Imgix makes this easy with both automated metadata generation and manual customization options for greater flexibility.
- Identify Repetitive Workflows: Start pinpointing design tasks that could be automated, such as background removal or dynamic resizing. No task is too big or small to streamline, and our growing suite of AI tools is designed to help you save time and resources.
- Explore Custom AI Opportunities: Consider how custom AI models could solve specific challenges in your industry—from automating photo staging to generating dynamic, on-brand visuals. Not sure where to start? We can help you explore tailored AI solutions to fit your business goals.
Imgix’s latest features are designed to help you create, scale, and deliver high-impact visuals with less effort. Whether you’re launching marketing campaigns, refining your product visuals, or preparing for a personalized AI-driven future, we're here to help you create smarter, faster, and more creatively.
Want to learn more?
Join us for a webinar on Tuesday, February 25 at 9am PST to see our latest releases in action and get a preview of what’s ahead for 2025. Register using the link below to secure your spot.
Register Now
If you are interested in seeing firsthand how these solutions can benefit your business, don't hesitate to reach out to our team or your Account Manager to schedule a personalized demo.
