Our service has been designed from the ground up to work directly with your assets wherever they currently live. We never require you to import, upload, or transfer your assets to make use of our service. Whether you meticulously organize your asset buckets or you have one large catch-all asset bucket, we will help you make sense of your assets and make them available for serving to your users as you need, without ever having to relocate them to us. In fact, we actively encourage you to keep your original, high-resolution images in your bucket and let us dynamically render whatever images you may need from them, on-demand.

Several other services require you to store your assets on their servers in order to make use of their services and as part of locking you in. Some of them even advertise that you can “bring your own bucket”, but that is simply another way of saying that you can (and sometimes have to) import your assets into their system.

Everyone’s first thought is to build out their image infrastructure themselves. That usually means using legacy imaging technologies that were never meant to scale and then shoe-horning them into cloud service providers so that they can be horizontally scaled. However, before you know it, you are spending exorbitant amounts on your cloud bills, the technology starts to break down in ways you never anticipated, upgrading it become a nightmare, and finding the right code to fix or the right people to fix it gets harder and harder. Worst of all, this is the path many image service providers have chosen to double down on and then simply pass the costs on to you.

We understand that building a highly scalable, reliable visual media service takes the best technologies, the best infrastructure, and the best engineers to get right. Even then, it is a delicate balance of features, costs, and performance before everything works the way it needs to. This is why we invest heavily into our own rendering pipelines and leverage the best technology partners in the industry to ensure that we can provide you the best possible products at the lowest costs.

Getting your visual media right is incredibly important to your business. Achieving the best compression levels and file formats, while maintaining the highest quality images and videos, will reduce the amount of money you spend on every request your users make. Better optimized images and videos, delivered closer to your end users via CDN, will result in faster page loads which is well-known to increase conversion rates, time on site, and engagement. Not having to build or run this kind of infrastructure yourself means you can direct your engineering talents in other areas or reduce your overall engineering needs. By using imgix, you get all of these benefits without having to become an expert in digital imaging yourself. Our goal is to empower your visual media to amplify your business, not cost it.

For over ten years, we have been building imgix into the platform that it is today. And even before that, many members of our team worked on the biggest web properties in the world, including Google, Apple, YouTube, Yahoo, Netflix, Yelp, and many more. We have seen huge scale both inside and outside of our company, the kind of scale few people ever get a chance to work on. We have seen it all before. This is why we’re trusted to serve more than 8 billion visual assets on over 20 million web pages, including many of the top sites in the world, every single day. It takes experience to process and deliver hundreds of thousands of visual assets per second with over 99.9% uptime, and we have that experience.