Visuals boost marketing impact through attention, engagement, and storytelling. This post explores how images, videos, and graphics create immersive narratives, evoke emotions, reinforce branding, and clarify complex data. Learn to use visuals strategically to enhance content performance and audience connection.

Watch our Q2 Product Release webinar to discover our latest features including AI background replacement, automated alt text and captioning, gradient fill, blurhashes, and more.

In our content-saturated digital age, visuals are key to grabbing attention. Our brains process images faster than text, making authentic visuals crucial for storytelling. This post outlines key concepts and strategies to master visual content so you can create impactful, shareable experiences that cut through the noise and inspire action.

We are excited to unveil our latest release that elevates digital content creation and optimization with advanced tools for visual media transformation. Designed for creators, marketers, and developers alike, these new features aim to simplify content management, accelerate image editing, improve your user experience, and automate labor-intensive tasks. Discover how you can refine your visual media strategy with innovations such as AI-driven background replacement, automated captioning, customizable gradient fills, blurhashes, and superior GIF compression.

Simplify your image URLs and workflow by setting default parameters on your imgix Source.

Chart new frontiers of expression with this insightful panel discussion from FITC's Spotlight AI Event where visionary leaders explore how AI revolutionizes creativity. Join Ben McEvoy, Christian Cantrell, Chris Zacharias, and James White, as they unveil AI's potential to augment imagination while empowering and expanding the world of creators.

In an era where digital experiences are increasingly visual, imgix is at the forefront of revolutionizing media processing and delivery with a bold leap into generative AI. This latest launch is not just an introduction of new capabilities – it's a testament to our continuing commitment to innovation, quality, and seamless integration of cutting-edge technology into critical, everyday workflows.

As a creator, you understand that the heartbeat of any thriving platform lies in its user-generated content (UGC) and the captivating images it brings to life (UGIs). Whether it's users sharing culinary adventures on Yelp, enticing travelers with breathtaking shots on travel sites, or photographers showcasing unique perspectives on Unsplash, UGC has become an invaluable asset, breathing authenticity into digital spaces.

As our database of image and video assets grew, we recognized the need to update our infrastructure for future scalability. By optimizing queries and leveraging Google Spanner's Data Boost, we successfully reduced capacity consumption by 30% and achieved a balance between enhanced performance and cost savings.